PPC (Pay-Per-Click)

Overview

What is PPC?

PPC puts your business at the top of search and social results, and you only pay when someone clicks. Beyond Google and Meta, we manage Microsoft Advertising (Bing), LinkedIn, YouTube, Google Shopping and remarketing.

Landing pages, tracking and reporting are built in, so you always know your return.

Challenges

PPC problems we solve

!Only using one ad platform

We find where your customers are, from Microsoft Ads to LinkedIn and YouTube.

!Shopping feed errors

We fix product feeds so Shopping ads show correctly.

!Visitors leave and never return

Remarketing brings back people who showed interest.

!Landing pages that don't convert

Fast, focused landing pages built for each campaign.

Features

What's included in PPC

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Search campaigns

Google and Microsoft Advertising.

Shopping & eCommerce

Product feeds and Shopping campaigns.

LinkedIn Ads

B2B targeting by role, industry and company.

Remarketing

Bring back visitors who did not convert.

Landing pages

Fast pages designed to turn clicks into leads.

ROI reporting

Cost per lead and return on ad spend.

Ideal for

Who PPC is for

B2B companies

LinkedIn and Microsoft Advertising to reach decision-makers.

Online retailers

Google Shopping and remarketing to drive sales.

Video-led brands

YouTube campaigns that build awareness and demand.

Step by step

How PPC works

STEP 01Channel plan

Choose the platforms that fit your audience and budget.

STEP 02Landing pages

Build focused pages for each campaign.

STEP 03Campaign build

Set up search, shopping, social or video campaigns.

STEP 04Return tracking

Report cost per lead and return on ad spend.

Benefits of PPC

Instant visibilityTop of results from launch.
Precise targetingLocation, device, audience and time.
ScalableIncrease spend as returns grow.
MeasurableEvery click and conversion tracked.

Related products

Google & Meta Ads Website Development Search Engine Optimisation

FAQ

PPC questions

How is PPC different from Google & Meta Ads?

PPC covers every pay-per-click platform, including Microsoft Ads, LinkedIn, YouTube and Shopping, plus landing pages and remarketing.

Do you set up landing pages?

Yes. High-converting landing pages are part of our PPC service.

Is there a lock-in contract?

Talk to us about terms. We'll recommend what suits your goals.

What is remarketing?

Showing ads to people who have already visited your website, to bring them back.

Is LinkedIn advertising worth it?

For B2B services with valuable customers, often yes. We'll advise based on your goals.

Do you manage Microsoft Advertising (Bing)?

Yes, and it often costs less per click than Google.

Get started with PPC

Talk to our Marketing & Growth team about ppc for your organisation.

Get a quote All products