StackWise is a FinTech startup with a vision to make saving money addictive for the younger generation. Unlike traditional banking apps that simply list transactions, StackWise aims to act as a financial coach, using behavioral psychology to encourage micro-savings and investment habits among college students and young professionals.
Proven Track Record
Customer Satisfaction
We Have Completed
Average Answer Time
The Challenge
StackWise had a brilliant concept but struggled with execution. Their Minimum Viable Product (MVP) was functional but “dry,” resulting in high churn rates; users would download the app, connect their bank account, and then never open it again.
They needed to pivot from a utility tool to an engagement platform. The challenge was to rebuild the mobile experience to be as engaging as a social media app while maintaining the bank-grade security required for handling financial transactions.
What did
EGDigital do
We utilized a cross-platform framework to speed up deployment while focusing heavily on UX/UI.
Cross-Platform Rebuild: We rebuilt the app using React Native to ensure a seamless experience on both iOS and Android with a single codebase.
Gamification Engine: We engineered a “Goals & Rewards” system where users earn badges and “streaks” for saving consistency.
AI Insights Integration: We integrated a machine learning model that analyzes user spending (e.g., “You spend $50/week on coffee”) and suggests painless ways to save small amounts, automating the transfer of “spare change” into investment buckets.
The Results
- 65% User Retention Rate after 30 days (up from 15%).
- 100,000+ Downloads achieved in the first quarter post-launch.
- Secured Series B Funding based on the improved engagement metrics.
