Blog & Case Studies

Proof, ideas
& know-how.

Real client outcomes, what we're building next, and plain-English guidance to keep your business sharp and secure. Browse our case studies and the latest from the team.

Latest Technologies

Google Search Console gains reporting on social and video platforms

Google has introduced a new platform property type in Search Console to track how social and video content performs directly on Google Search - across Instagram, TikTok, X and YouTube.

Read article
Jul 10, 2026 · 6 min read
Latest Technologies

ChatGPT Ads are here: should your business be advertising inside AI conversations?

ChatGPT Ads respond to context and intent inside a conversation, not keywords, reaching people before they'd ever type a search query. Here's what Australian businesses need to know before testing this new channel.

Jul 21, 2026 · 5 min read
Latest Technologies

Is AI search eating your organic traffic? What Australian businesses need to know

AI Overviews, ChatGPT and Perplexity are answering questions on the results page before anyone clicks. Here is what's really happening to your organic traffic, and how Australian businesses stay visible.

Jul 17, 2026 · 6 min read
Latest Technologies

How to rank in the Google Maps three-pack in Australia

Optimising your Google Business Profile, building consistent local citations, earning genuine reviews, and signalling proximity and relevance - here is how Australian businesses win the Google Maps three-pack.

Jul 14, 2026 · 9 min read
Want Results Like These?

Let's write your case study.

Government Partnership

In partnership with the Australian Signals Directorate

EG Digital works alongside the Australian Government's Australian Signals Directorate (ASD) and the Australian Cyber Security Centre (ACSC) - aligning our operations to national-grade security standards, trusted infrastructure and resilient, security-first delivery.

View our partners